Markets in 2025
Red as a source of energy. Chromatic expression of a vitality that generates the beginning of a journey: from seed to sprout, from birth to life. An Italian project that unites ideas and work, cultures and territories, diversities that become wealth and value. All this, conceived and structured in the perspective of an ethical cooperation made of values linked to the earth, to its wisdom and to the multicultural meeting of working skills.
Our production is based on the enhancement of the people who generate our product. Our approach to work is to focus on the protagonists of our production chain, their needs and their social well-being. We aim to always create a harmonious relationship between companies and workers. We could define it as Olivettian spirit, where the individual is not considered as a mere part of a production process, but more as an expression of a human reality.
Its delicate aroma, its unmistakable color. Saffron is an ancient culinary essence, it is loved and appreciated all around the world. From caterings to large-scale distribution, it has become indispensable.
At the base of many nutraceutical products there is certainly saffron. An extraordinary spice that, in addition to its nutritional value, it ensures several additional health benefits to the organism.
Thanks to its antioxidant and purifying power, saffron is a plant with a thousand cosmetic benefits. Able to make the skin elastic, it counteracts aging and the appearance of skin blemishes.
Oro Rosso Milano products will soon be available in all Esselunga stores and in the best Dufrital duty free stores. You will also be able to taste them among Carlo Cracco’s culinary masterpieces and in the Fratelli Desideri’s starred dinners.
If at one time the Egyptians used saffron only as a spice for dyeing cloth or as a perfume, today the red gold of spices is widely used as
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